August 25, 2006 – On October 14, 2006, the Ganaraska Forest in Campbellcroft, Ontario, will be teeming with women, grinding out the gears for a great cause. They will be participating in The Big-O — A Mountain Bike Charity Event for the National Ovarian Cancer Association (NOCA). This recently announced sporting event is quickly shaping up to be one of the biggest all-women mountain biking events in the area.

“Our participants are women of all ages and skill levels, from the novice cyclist to the mountain biking enthusiast,” says Jennifer Haslett, Volunteer Event Chair, “It’s totally non-competitive, just a bunch of women out to enjoy the fall colours and work up a decent sweat.”

2,300 new cases of ovarian cancer are diagnosed annually in Canada. Because symptoms are non-specific, ovarian cancer is usually detected in its later stages, making it the leading cause of death due to gynecological malignancy. Yet a recent Decima Research study conducted for NOCA indicates that most women cannot identify the subtle signs and symptoms of the disease. “This has to change!” says Haslett.

“We are proud to be working with Jennifer on The Big-O Mountain Bike Event” says Janice Chan, NOCA Development Manager. “It is a great way to ‘Turn UP the Volume’ on ovarian cancer. Please join us in this crucial movement to increase awareness and raise funds for NOCA programs.” NOCA provides leadership by supporting women living with the disease and their families, building greater awareness, and funding research into reliable early detection techniques, improved treatments, and ultimately, a cure.

The Ganaraska Forest is within an hour’s drive from Toronto, Peterborough, Lindsay, Cobourg, and surrounding areas. Registration fees are $25 per rider, and forms can be picked up at most local bike shops. Every rider gets a tote bag and lunch, and those that pre-register before September 8th also receive a free T-shirt and water bottle. For more information, go to www.thebig-o.ca, or e-mail thebig-o@rogers.com.