Featured Stories

AEG And Herbalife Partner With Amgen Tour of California

January 9, 2006 – Herbalife Ltd. (NYSE: HLF) and AEG announced a multi-year sponsorship agreement that names Herbalife as a Founding Partner and the official nutrition company of the inaugural Amgen Tour of California, an internationally sanctioned professional cycling race to be held February 19-26, 2006.

Owned and operated by AEG, this event joins the cycling calendar as one of North America’s most anticipated events for 2006. Modeled after the Tour de France, 16 of the world’s best professional cycling teams will compete across more than 600 miles of scenic California roadway as the race makes its way from San Francisco to Redondo Beach, Calif.

In addition to its role as Founding Partner and official nutrition company, Herbalife joins the tour as the exclusive presenting sponsor of the race’s final stage in Redondo Beach and of Autograph Alley, where the riders will sign in at the start of each stage.

“We are pleased that Herbalife, a dynamic, California-based company focused on helping people live healthy and active lifestyles, has become a founding partner of the Amgen Tour of California,” commented Shawn Hunter, president, AEG Sports. “As the highest profile professional cycling event in the United States for 2006, the Amgen Tour of California will provide a highly visible platform for Herbalife through their network of distributors.”

Herbalife currently supports other programming owned by AEG including tennis programming, international soccer, cycling events held at the ADT Event Center (an indoor velodrome located at The Home Depot Center), and track & field meets, among others.

“The Tour of California is another of our initiatives to associate the Herbalife brand with health, fitness and community service,” said Greg Probert, Herbalife president and chief operating officer. “The multiple stages, locations and activities provide an opportunity for our independent distributors to introduce the public to our products.”

Herbalife brands include the Shapeworks weight management program; Liftoff effervescent energy drink; NouriFusion multivitamin skin care; and the company’s new heart health line. Samples and other information about Herbalife brands can be found at the Herbalife exhibition booth during each stage of the race at the Amgen Tour of California Lifestyle Festival.

Leave a Reply

You must be logged in to post a comment.