October 23, 2015 (Nanjing, China) – Marked by strong participation numbers, the fifth edition of the Asia Bike successfully ended in Nanjing on October 12. A total of 433 (487 in 2014) brands, of which 72 percent were international, presented their product innovations across over 40,000 square meters of exhibition space at the trade show for sports and luxury bicycles. A total of 13,224 visitors, 8,866 trade visitors and 4,358 bike fans on public day, got a comprehensive overview of the market during the four days of the event.
In addition to the strong visitor numbers, the high quality of the dealers in attendance, representing every Chinese province and many foreign countries, generated a good mood among exhibitors. Manufacturers see the Asia Bike as the ideal platform to grow brand recognition and acquire dealers and distributors.
Stefan Reisinger, Eurobike Head at Messe Friedrichshafen, was very pleased with the latest edition of the show. “The Asia Bike 2015 stood out and really sent a signal in a challenging market environment, showing that we are on the right path with our trade show concept in China. We focus on uncompromising quality — at the exhibitor and visitor ends, in terms of a fair value for your money, and concerning individualized support for our customers and partners and it’s paying off,” he commented.
“The rates of growth of the Chinese bicycle market have slowed in comparison to last year. This is also reflected in the visitor numbers to the Asia Bike 2015 we saw a somewhat lower increase in visitors than we have had before. But exhibitor feedback makes it clear: the quality of visitors was especially impressive on both trade visitor days and the show is highly regarded for its organization and level of service. The Asia Bike is considered an indicator for the Chinese bicycle industry and we are convinced that this market will continue to grow in the future,” said Project Director Richard Li, summing things up.
According to a guest survey, 85 percent of visitors were pleased with the Asia Bike 2015 and 98 expressed their intention to attend the sixth edition of the Asia Bike.
“First and foremost, we come to the Asia Bike because of the success that we have at the Eurobike every year. The Asia Bike is organized by the same people, which is why we know that we can trust them. We have a long history of success at the Eurobike and we are building on this success at the Asia Bike,” said Chris Holmes, Brand Director, Marin Bikes.
Chris Cook, Marketing Manager of the Canadian Live To Play Sports Group Inc. shared similar sentiments: “We are very happy to be here. We have been very pleased with the great enthusiasm shown for bicycles in this market, both for the street and for mountainbiking. It looks as though bike riding is in the process of being rediscovered as a leisure activity here. Participating in this show is an outstanding opportunity to not just meet our existing dealers, but to get to know new ones as well. The show helps us to put our brand front and center and celebrate our bicycle culture.”
The Asia Bike’s accompanying program was also popular with exhibitors and visitors, and featured new elements such as the Triathlon Village, individual product designs, cycling events and the Club Village. Although there was rain on Demo Day on the day before the show, the enthusiasm displayed by visitors and cyclists was surprisingly high.
Asia Bike 2016 will take place from September 13-15, with the Demo Day being held on September 12. More information is available here.