August 19, 2011 (Oklahoma City, OK) – 3T, the innovative Italian component brand, will be distributed in Canada by Vittoria Industries North America, Inc. effective August 1, 2011. The logistics will be generated from the VINA offices in Oklahoma City, OK while shipping will all center out of Kamloops, BC.

The Vittoria Group has built a solid foundation on customer service and a select group of premium Italian brands distributed in North America. This new partnership with Vittoria Industries will give the brand an even greater reach into Canada while at the same time allow the 3T to grow with a strong distribution network currently being spearheaded by the Northwave cycling and its winter sport brands.

All sales inquiries can be directed towards Jim Wyker, sales manager for Northwave and 3T Canada- j.wyker@usa.vittoria.com or contact the offices directly at 800.223.3207