July 15, 2014 (Canmore, AB) – Twenty4 Sports Inc  is pleased to announce a new initiative in support of IMBA Canada during the upcoming 24 Hours of Adrenalin event July 19 and 20, 2014 in Canmore, Alberta, Canada.

In partnership with Calgary-based specialty store, Racks Unlimited , Twenty4 Sports will raffle off a 4-bike Thule rack system, valued at over $1,700, with all proceeds going to IMBA Canada’s restructuring efforts. Funds will also be through the sales of 24 Hours of Adrenalin collectors pint glasses for just $5 each.

“We have been organizing events for over 20 years and understand the key role that IMBA and IMBA Canada have played in trail access, advocacy and education,” said Twenty4 Sports president Stuart Dorland. “We’re proud to be able to answer their call for increased support through this initiative with the great people at Racks Unlimited.”

IMBA Canada’s Lora Woolner will be at the Canmore event, selling raffle tickets and pint glasses, and talking with riders and spectators about IMBA Canada’s work in 2014 and beyond.

Over 5,000 participants, crew and spectators will gather in the Canmore Nordic Centre for one of North America’s largest and most spectacular mountain bike events. Their presence and participation will help support a wide variety of charitable organizations like Friends of Kananaskis Country, 1% for the Planet, Leave No Trace, Bikinis for Breast Cancer, and IMBA Canada.

For event news and updates from the 24 Hours of Adrenalin, please visit here.